QALS Brand Review — meet the Qoll 🐾

You chose the quoll — and it fits: Australian, Q-alliterative (qalarc · QALS · Quoll), and its white spots literally are the brand system: every spot is a QALS coin ("Spotted. Backed."). Review each concept below — tap Pick / Maybe / Pass — then hit Copy my review and paste it into Signal.

The Qoll mascot
the Qoll

Qalarc's mascot: a spotted marsupial with a qalarc-green scarf, standing guard over a 1-QALS coin. Personality: small, native, quick, alert — and every spot on its coat is a backed coin it refuses to lose.

Spots = coins = ledger entriesQ-alliteration familyAustralian native

Tagline options: "Spotted. Backed." · "Nothing gets past the Qoll." · "Every coin accounted for."

1 · The primary mark — geometric Qoll in a coin ring

The workhorse: app icon, favicon, avatars, docs. Quoll face + 7 coin-spots inside a coin ring. Below: dark context, light context, and at real favicon sizes.

Primary — on Night
Cream ring on dark: default for app/web.
Light variant — on Cream
Bronze ring for light surfaces (print, docs).
Scale test
32px favicon → 180px touch icon. Reads at all sizes.
Your call:

2 · Letterforms — the Q as a quoll

Two ways to make the letter itself the animal. Tail-Q: the Q's tail is the quoll's spotted tail, a mini head sits on the ring. Spots-Q: the Q is built from 12 coin-spots + 4 tail-spots, with one green spot at its heart — the reserve-backed coin.

Tail-Q
Literal + friendly. Strong for the wallet splash + loading art.
Spots-Q (dark)
Abstract, modern, scales tiny. Green heart-spot = "the backed one".
Spots-Q (light)
Ink spots on cream — print/merch variant.
Your call:

3 · Wordmark + minimal line mark

Wordmark
System font for review; production converts to paths. Green dot = the backed coin over the A.
Line-Qoll
One-stroke profile — for watermarks, embroidery, engravings, terminal ASCII-adjacent uses.
Your call:

4 · The coins — wallet faces

What you'd see in the wallet. Milled gold coin, mini Qoll, and the promise engraved around the rim: AU$1 RESERVE-BACKED. B-QALS uses the gold coin; a bronze variant exists for G-QALS.

B-QALS coin (on dark)
The backed credit coin. Wallet list + send screen.
Coin (light)
Light-mode variant.
Your call:

5 · Palette — "Spotted & Backed"

Tap a swatch to copy its hex. Bronze = the Qoll (primary), Night = ink, Cream = spots/light bg, Green = qalarc/chain confirmations, Gold = coins, Pink = accents only.

6 · Typography & usage

Qals Sans — system stack
Inter / SF / Segoe UI in that order; 800 for display, 500 body.
Mono for addresses: qal1q…qoll…doof
Type system
Zero webfont cost, native feel on every platform incl. phones. Optional upgrade later: a rounded display face for the mascot era.
DoDon't
Spot-pattern as texture/backgroundsStretch or recolor the Qoll's fur
Coin ring = border motif on cardsPut the mascot in legal docs header
Green = confirm/backed states onlyGreen for warnings/errors
Mascot faces right (forward) in UIRotate/flip the primary mark
Usage rules (v1)
Keeps spots special: spots only ever mean coins/entries.

7 · Downloads & what's functional now

All assets are generated from brand/scripts/gen_brand.py (edit params → regenerate; the script is the source of truth). Ready to use today:

mark dark.svgmark light.svg tail-q.svgspots-q.svgspots-q light.svg line-qoll.svgwordmark.svg mascot.svgcoin dark.svgcoin light.svg favicon-32favicon-16apple-touch-180 icon-512coin-256mascot-512

Open the Qal Wallet prototype (Firefly-style) →

8 · Your review

Tap your verdicts above — they're saved on this device — then copy and paste to Signal so the picks get locked in (approved picks become permanent and protected).

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