This page is the screen-record reference for the Tradez Pay demo. Scroll through it during the video — every component below links to a real, working surface on tradez.au. Nothing is a mockup.
3,568 auto-generated tradie websites, live on the Cloudflare edge. Mobile-first, local-SEO-optimised, directory-listed.
3,568 demo sites, browsable by suburb/category. The acquisition channel that feeds the payments flywheel.
A real auto-generated business website. Mobile-first static HTML, JSON-LD LocalBusiness schema, auto-injected Pay Now button.
Unique title/meta, JSON-LD schema, sitemap entries. Every site backlinked from the directory.
Every tradie becomes a Pinch Managed Merchant. Payfac-as-a-service — normally an enterprise feature, deployed for plumbers.
Company details, ABN, contact, bank → POST /merchants/managed. Pinch handles KYC/AML/CTF. Funds settle to the tradie's bank.
Merchants onboarded, payments collected, fees earned. Reads live from Workers KV. This is what updates when the webhook fires.
Enter amount → pay-in-full / deposit / pay-in-4 → Pinch hosted checkout. Card or BECS direct debit.
Same Pinch Payment Link, printed as a QR sticker. Customer scans with their phone camera → pays in seconds. No app, no terminal, no hardware.
A tradie's fixed-price menu, each item with its own QR code. Scan → pay-now → Pinch checkout. The "terminal" surface for cafés, stalls, fixed-price services.
Real PNG QR encoding the pay-now URL. Generated server-side by the Worker. Print it, stick it on the ute.
Generate a QR, send a simulated SMS, watch the webhook fire — all client-side. Mirrors the real Worker + Pinch flow.
The "driveway close." Tradie texts a payment link → customer taps → pays → gets a receipt by text. All compliant — httpSMS real-SIM is exempt from the ACMA Sender ID Register (live 1 July 2026).
Tradie texts a pay link from the dashboard. Customer taps → Pinch checkout → pays. The "driveway close."
On payment webhook, customer gets a receipt by text automatically. Transactional — exempt from marketing rules.
httpSMS real-SIM = real mobile number = exempt from ACMA Sender ID Register. No registration, no "Unverified" label.
BECS direct debit is the killer feature for trades. A $5,000 reno deposit costs $5 — not ~$97 on card.
AU bank debit at 1% + 30c, capped at $5. A $5k deposit costs $5 vs ~$97 on card. Critical for trades.
1.95% + 30c (Visa/MC). Hosted Pinch checkout — zero frontend to build.
"Pay your reno in 4." Automated via direct debit. No interest.
Native two-way accounting sync. Every payment reconciles automatically. Tradies live in Xero.
We take a small cut (applicationFee) on every transaction. Recurring revenue — not just hosting.
500 tradies × $10k GMV × 1.5% platform fee = $75k/month recurring.
17 components across 4 pillars. Here's where each one lives — in the 60s video, on screen, or in the wiki.
| # | Component | Pillar | 60s video | Live link |
|---|---|---|---|---|
| 1 | Website (auto-generated) | Get Found | ✅ spoken | sample site ↗ |
| 2 | Directory (3,568 sites) | Get Found | ✅ spoken | tradez.au ↗ |
| 3 | Per-site local SEO | Get Found | 📋 wiki | wiki ↗ |
| 4 | Two-tier domain model | Get Found | 📋 wiki | wiki ↗ |
| 5 | Three brand domains | Get Found | 📋 wiki | wiki ↗ |
| 6 | Omnipresent pay button | Get Paid | ✅ spoken | /pay-now ↗ |
| 7 | Managed Merchants | Get Paid | ✅ spoken | /onboard ↗ |
| 8 | QR code (printable) | Get Paid | ✅ spoken | QR PNG ↗ |
| 9 | BECS direct debit ($5 cap) | Get Paid | ✅ spoken | checkout ↗ |
| 10 | Payment plans | Get Paid | ✅ spoken | checkout ↗ |
| 11 | Pay Now button (auto-injected) | Get Paid | ⚠️ visual | site ↗ |
| 12 | Onboarding form | Get Paid | ⚠️ visual | /onboard ↗ |
| 13 | Webhook pipeline | Get Paid | ⚠️ visual | /dashboard ↗ |
| 14 | SMS payment request | SMS Loop | ✅ spoken | demo ↗ |
| 15 | SMS receipt (auto) | SMS Loop | ✅ spoken | demo ↗ |
| 16 | Compliant by architecture (ACMA) | SMS Loop | 📋 wiki | wiki ↗ |
| 17 | Platform fee (applicationFee) | Platform | ✅ spoken | /dashboard ↗ |